The nature of money has changed a lot over the years, from grain to gold to notes of credit to dollar bills. But while the content of the transaction has changed, the art of business promotion has remained largely the same.
Business promotion is one of the most fiercely innovative and competitive parts of any modern market. It consists of any act that brings consumers from the general marketplace to your specific place of business; the more relevant (or ‘targeted’) the customer, the better for your business.
And the good thing is it has more to do with the power of your copy, message and offer than anything else, which means even the small guys can compete against the larger players.
One method of promoting your business is through the use of flyers. A flyer is usually a one-page advertisement, but done well, it can drive targeted customers through your doors with startling cost efficiency. Here are some tips for starting a flyer campaign:
* Flyers placed on or near front doors get more attention.
* If you can, target your audience, either geographically or by income level.
* Trade shows, open houses, conferences, and other business-oriented gatherings are great places for flyers, as they automatically target only the relevant folks.
* If you make a flyer with a tearaway section, bulletin boards work very well, too.
* If you can work with a related but non-competing business to have your flyers handed out alongside their products, you can reach a wide variety of ‘warm’ targets.
* Put coupons for your product or service in your flyers to get targets’ attention.
If you can do all of these, you can maximize the effects of your flyer campaign. All you need are some flyers with strong sales copy and someone to print them in bulk, and you’re in business — quite literally.
